Tour de Fat is New Belgium Brewing’s traveling celebration of all things bicycle, honoring mankind’s greatest invention. Born in Ft. Collins, Colorado to increase awareness and participation in cycling as a sustainable form of transportation, Tour de Fat has grown into a national rite of passage for cycling advocates and bon vivants alike.
This year, we’re very excited to announce that Dr. Dog will be performing at the San Francisco Tour de Fat. In order to maintain crowd size and the intimacy of a Tour de Fat experience, we are moving to a $10 ticketed event for the show. We feel it’s a smokin’ deal for a full day of Tour de Fat fun and a concert in the park. ALL proceeds of beer sales will benefit local bicycling charities.
Opening each show with a costumed bike parade through the host city, Tour de Fat celebrates the power of the bike by encouraging everyone to embrace their inner-cyclist and ride the streets as a rolling carnival of creativity. The festival also features a celebration of the inspirational car-for-bike swapper series in which brave souls hand over their car keys as a commitment to commute by bike.
The car-for-bike program is what gives Tour de Fat its deeper meaning as people make a life-changing commitment. Anyone is welcome to be a swapper – whether you’re an avid cyclist or just starting to rekindle your love for the bike. We can’t wait to meet more good people willing to forgo four wheels for two.